Here’s a little legal stocking stuffer…
Want to walk your way to a higher, tighter A$$? Who doesn’t?! But be careful what you promise. Reebok may be getting itself in trouble with its claims that its footwear EASYTONE leads to toned and tightened leg muscles…and a tighter tooshie!
A class action is seeking certification against Reebok in the Quebec Superior Court on the basis of false, misleading and unsubstantiated advertising claims. A class action suit has already been launched in the US.
What advertising claims are at issue?
- Walking in the Reebok engineered shoes will tone and tighten more than walking in regular shoes.
- The studies conducted to support the advertising claims did not substantiate the advertising claims;
- Damages equal to the purchase price amount.
- And let’s not forget a PR nightmare.