Previously, CanadaFashionLaw covered retailers’ challenge to the Office Quebecois de la Langue Francaise (basically, the French language police).
The Quebec Superior Court issued their decision last week which put the reins on the French language police.
Public signage and marketing in Quebec is regulated by the Quebec Charter of French Language. The French Charter requires that signage/commercial advertisements be predominantly in French. However, there are exceptions when trade-marks are involved. Generally, where the trade-mark is registered in English, the brand owner is not required to display the French equivalent. In a recent decision that was issued last week, the Superior Court of Quebec held that a non-French trade-mark does not need to be accompanied with a French descriptor. However, if the French equivalent is also a registered trade-mark, the brand owner is required to use the French version.
Ultimately, it is a business decision on whether your company wishes to register the French version. If there are strong ties to the Quebec culture, using the French equivalent will certainly assist in fostering better relations with the Quebecois. If, however, Quebec is a secondary market, it may streamline your company’s marketing materials by not registering in French as well.
A very happy belated new year!
Already 2014 is proving to be a very exciting year! CanadaFashionLaw is delighted and honoured to have been asked to join Gilbert’s LLP’s partnership. In addition, in early January CanadaFashionLaw joined a panel at the University of British Columbia’s fashion law panel.
Looking back at 2013, here are the top 5 articles posted on CanadaFashionLaw:
Naturally, throughout 2014 CanadaFashionLaw will continue to cover interesting cases, changes in legislation and interview players in the fashion industry. Are there any topics in particular you’d like to read about? Let us know – we’re always looking for feedback.
We’ve also added a “Getting Around Town” page that tracks all of CanadaFashionLaw’s upcoming and past speaking gigs, authored articles and interviews. Feel free to check it out.
Wishing the best for a happy, healthy and successful 2014!
Over the past few weeks, a number of publications have reached out to CanadaFashionLaw for our perspective on a number of issues in the fashion industry. Here’s a summary of the articles, if you’re interested in them:
1. The Genteel examined New York’s new legislation that better protects child models. Click here if you’re interested.
2. The World Intellectual Property Review explored the issues raised in the Canada Goose v. Sears case. Click here if you’re interested.
Posted in Fashion Industry News, Fashion Law, Legislation and Policies
- Tagged Advocacy;, Branding;, CanadaFashionLaw;, Counterfeit;, Fashion Lawyer;, Fashion Week;, Government;, Human Rights;, Intellectual Property;, Interviews;, Litigation;, Made in Canada;, Models;, Retail;, Trade-marks;