Wrapping Up 2013

A very happy belated new year!

Already 2014 is proving to be a very exciting year!  CanadaFashionLaw is delighted and honoured to have been asked to join Gilbert’s LLP’s partnership.  In addition, in early January CanadaFashionLaw joined a panel at the University of British Columbia’s fashion law panel.

Looking back at 2013, here are the top 5 articles posted on CanadaFashionLaw:

Naturally, throughout 2014 CanadaFashionLaw will continue to cover interesting cases, changes in legislation and interview players in the fashion industry.  Are there any topics in particular you’d like to read about?  Let us know – we’re always looking for feedback.

We’ve also added a “Getting Around Town” page that tracks all of CanadaFashionLaw’s upcoming and past speaking gigs, authored articles and interviews.  Feel free to check it out.

Wishing the best for a happy, healthy and successful 2014!

Fashion Law in the News

Over the past few weeks, a number of publications have reached out to CanadaFashionLaw for our perspective on a number of issues in the fashion industry.  Here’s a summary of the articles, if you’re interested in them:

1. The Genteel examined New York’s new legislation that better protects child models.  Click here if you’re interested.

2. The World Intellectual Property Review explored the issues raised in the Canada Goose v. Sears case. Click here if you’re interested.

Interbrand Issues Report on Top Global Brands

Interbrand has issued its report on Best Global Brands 2013, which looks at the strength of leading brands. The top 3 positions are, not surprisingly, held by Apple, Google and Coca Cola, which has a brand value of $98 million, $93 million and $79 million, respectively. What is interesting is that this is the first year that Apple has held the number 1 position.

Ever interested in the fashion angle, CanadaFashionLaw scoured the top 100 list for fashion players. Louis Vuitton ranks first from the fashion industry (although 17th on the overall list), which a value of $25 million, followed by H&M (21st), Nike (24th), Zara (36th), Gucci (38th), Hermes (54th), Adidas (55th), Cartier (60th), Prada (72nd), Tiffany & Co. (75th), Burberry (77th), Ralph Lauren (88th) and Gap (100th).

In its fashion-focused commentary, Interbrand reinforces that fashion and the digital platforms are (or should be) inextricably intertwined. But having a presence on Instagram and Facebook is not sufficient. Fashion houses must engage with the consumers and tastemakers. Interestingly, Interbrand maintains that the demand for luxury goods is not as robust as it once was, in spite of newer developing markets. E-commerce is fast becoming a significant force in retail, which is creating immense pressure for brick and mortar stores. Interbrand suggests that retailers need to create product demand, rather than simply supplying that demand. Creating a mesmerizing retail experience where 1 on 1 interaction is emphasized is critical to being able to compete with “the big data”.

Interbrand incorporates the perspective of a C-level executives from leading global brands in a variety of industries. The Chief Marketing Officer of Gucci leads us through the journey from Florentine artisan to luxury conglomerate. Quick to rebuff the concept that new is better, Gucci’s brand is loyal to its heritage. To the contrary, sustainability is key to the Zara business model and brand.