Sometimes CanadaFashionLaw gets so excited about information it gains that will help out designers that we just can’t keep it to ourselves!
Allow us to introduce you to the “DHL Exported Program”, which arose out of a collaboration between DHL and IMG.
Created in 2014, the purpose of the program is to assist emerging designers, who have had traction domestically, to launch their brand globally.
The Program is eligible to designers worldwide who wish to participate in a fashion show in one of four key markets: the US, the UK, Italy and Japan.
The winner will receive assistance in creating its export development strategy, marketing and public relations support and sourcing and shipping fabrics/supplies. Of course, the real carrot is for the designer to be included in a runway show in New York, London, Milan or Toyko. In addition, the designer will be provided with an on-site stand for buyers, media and attendees to place orders for the runway pieces. An on-line portal will also be created to facilitate international purchases.
Canada’s own, Sid Neigum, was the winner in the second cycle and will be showing in London.
If you’re interested in more information, go to www.dhlexported.com for details.