The Uniform’s Role in Corporate Branding

CanadaFashionLaw is pretty excited about an upcoming event that she is hosting with FGI Toronto on October 15 at the Thomson Hotel.

We’re looking at the role that uniforms play in corporate branding. The power of uniforms, especially in service industries, should be not be overlooked. It plays an important part in representing the culture of the corporate brand. Beyond the aesthetics of the uniform, functionality and durability are critical considerations.

We have an interesting roster of panelists including Laura Di Marcello from Porter Airlines, Greg Hewitt from DHL Canada, David Mounteer from Thomson Hotel and Dierdre Kelly from the Globe and Mail.

If you’re interested in attending, check FGI Toronto’s website for details.

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