Today, Statistics Canada issued a report on how Canadians used digital technology and the internet in 2012. The results show some interesting trends that may make any business re-think its complete reliance on the brick and mortar retail experience.
Almost $122 billion worth of goods were sold over hte internet last year, a total which has doubled since 2007. This comprises 11% of Canadian sales. Surprisingly, only 45% of Canadian business entities owned/operated a website in 2012. However, if the business entity had 10 or more employees, this amount leaped to 80%. Business-to-consumer industries were most likely to operate a website. Social media platforms were used to compliment web presence.
If you’re interested in reading the full report, click here.