Over the past few years, CanadaFashionLaw has followed a grassroots movement within the modelling community. Models are taking it upon themselves to cohesively promote certain workplace standards. In some instances, modelling groups have issued a Bill of Rights. Although more ‘policy’ than binding law, it was a serious step toward formalizing workplace standards for models.
Yesterday’s announcement that Vogue UK signed a legally binding contract to promote ethical workplace standards for its models is a big step forward. Below are some of the terms:
- models will be treated with ‘respect and professionalism’
- they will not be degraded or demeaned
- all meals and beverages will be provided on set
- models will approve any partial or full nudity
- the working day will be limited to 10 hours a day, with regular breaks
- models under the age of 16 will not be used to represent adults (it’s about bloody time!)
- all young models will be chaperoned by an adult
In any other industry, these standards would be, well, standard, Although this is a great step forward, CanadaFashioLaw can’t help but be saddened by the fact that it is a step forward.